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Tags
Select the Use button to add a tag to the body of your email. You may also use tags in the subject of your email by copying and pasting them directly in.
| {FIRST_NAME} | Adds the recipients First Name. | Use |
| {LAST_NAME} | Adds the recipients Last Name. | Use |
| {COMPANY_NAME} | Adds the Company Name. | Use |
| {PORTAL_NAME} | Adds the application portals name. | Use |
| {MEMBER_NAME} | Adds the Recipients Membership name. | Use |
| {SIGNATURE_OPT_IN} | Adds the Opt-in link. | Use |
| {SIGNATURE_OPT_OUT} | Add the opt-out link. | Use |
| %signature% | Adds your preferred signature block. | Use |
| {Event_Start_Date} | Adds the Event's Start Date.(Events Only) | Use |
| {Event_End_Date} | Adds the Event's End Date.(Events Only) | Use |
| {Event_Name} | Adds the Event's Name.(Events Only) | Use |
| {Event_Description} | Adds the Event's Description.(Events Only) | Use |
| {Online_Training_Description} | Adds the Online Training Description.(Online Training Only) | Use |
| {Event_Specific_Dates} | Adds the Event's specific dates.(Events Only) | Use |
| {member_number} | Adds the Membership Number. | Use |
| {MemberSince} | Adds the Member Since Date. | Use |
| {CONTACTEMAIL} | Adds the Contact's Email Address. | Use |
| {EVENT_CREDITS} | Adds the Event's Credits.(Events Only) | Use |
| {EVENT_CREDITS} | Adds the Event's Credits.(Events Only) | Use |
| {CERTIFICATE_NUMBER} | Adds the Contact's Certificate Number | Use |
| {EVENTLOCATION} | Adds the Event's Location. | Use |
| {TOTALEVENTCREDITS} | The total number of credits that the contact has earned through the event tickets and workshops. | Use |
| {ASAPPEARSONBADGE} | Display the text of as appears field in the event setup. | Use |
| {contact_organization} | Displays the organization name of the contact. | Use |
| {RENEWALDATE} | Adds the Member Renewal Date in (yyyy-mm-dd). | Use |
| {MEMBERSHIP_YEAR} | Adds the Member's Membership Year | Use |
| {RENEWALDATE_MM-DD-YYYY} | Adds the Member Renewal Date in (mm-dd-yyyy). | Use |
| {LMS_CREDIT} | The number of credits the LMS course is worth for Continuing Education | Use |
| {COLLECTION_PERIOD_END-DATE_YYYY_MM_DD} | The end date of the CE collection period end date | Use |
| {LMS_COURSE_COMPLETION_DATE} | The completion date of the LMS course | Use |
| {INCEPTION_DATE} | Adds the Member Inception Date in (yyyy-mm-dd). | Use |
| {EVENT_END-DATE_MONTH_YYYY} | Adds Event End Date in Full Month Name and Year Format.(Events Only) | Use |
| {EVENT_END-DATE_MONTH_YYYY_ADD3} | Adds Event End Date in Full Month Name and Year Format Plus 3 Years.(Events Only) | Use |
| {WORKSHOP_NAME} | Adds the workshop name (if applicable) | Use |
| {WORKSHOP_DESCRIPTION} | Adds the workshop description (if applicable) | Use |
| {WORKSHOP_CREDITS} | Adds the workshop credit for related workshop (if applicable) | Use |
| {TOTALWORKSHOPCREDITS} | Adds the sum of all workshop credits for related event (if applicable) | Use |
| {Event_Start_Date_DD-MM-YYYY} | Adds the Event's Start Date in (dd-mm-yyyy).(Events Only) | Use |
| {Event_End_Date_DD-MM-YYYY} | Adds the Event's End Date in (dd-mm-yyyy).(Events Only) | Use |
| {RENEWALDATE_DD-MM-YYYY} | Adds the Member Renewal Date in (dd-mm-yyyy). | Use |
| {RENEWAL_DATE_MONTH_DD_YYYY} | Adds the Member Renewal Date in (Month Dth, yyyy). | Use |
| {INCEPTIONDATE_DD-MM-YYYY} | Adds the Member Inception Date in (dd-mm-yyyy). | Use |
A digital strategy is critical for ensuring a museum’s sustained relevance and success in today’s world. It leverages technology to support the museum’s mission more fully, connect with new audiences, and aid in planning for effective use of resources. This course is designed to equip museum professionals with the knowledge and skills necessary to navigate the components of strategic planning and consider appropriate digital tools for transformative impact. Through a combination of discussions, readings, and activities, participants will be guided through the process of developing an actionable digital strategy.
Core topics include:
- Understanding the principles of strategic planning
- Determining the scope of digital transformation (SWOT analysis)
- Integrating the needs of target audiences (online and onsite)
- Incorporating accessible & inclusive practices
- Producing an actionable & sustainable digital strategy
Digital Skills: Museum Digital Strategy and Transformation 2025-2026
- May 12 - July 7, 2025
-
Online
The Ontario Museum Association is committed to respecting the privacy of individuals and organizations within our membership. The OMA recognizes the need for transparent and diligent privacy & data practices in the collection, use and storage of information regarding members, stakeholders, volunteers, funders, partners and the general public. OMA staff and Board share responsibility for the appropriate management and protection of any personal and/or business information that is provided to us. The OMA’s guidelines on the collection, use and storage of personal and/or business information are as follows:
Collection: The OMA adheres to the Personal Information Protection and Electronic Documents Act (PIPEDA), 2000, (Canada); the Freedom of Information and Protection of Privacy Act (FIPPA) 1998, 1990, (Ontario); and the Municipal Freedom of Information and Protection of Privacy Act (MFIPPA) 1991, (Ontario). All information is collected by fair and lawful means and members can inquire about the collection and use of information at any time. The OMA will limit the collection of personal and/or business information to that required for membership services, program delivery or presence on the membership registry.
Use: Personal and/or business information collected may be used for internal reference and functions related to member communications and membership services. Personal and/or business information will not be disclosed for purposes other than those for which it was collected, except with the consent of the individual or organization or as required by law.
Storage: OMA will store personal and/or business information collection for the function of OMA membership services through our membership management system (MMS), Member365. This information is stored on Member365 servers and safeguarded by physical security measures, threat scanning, firewalls and offsite backups to ensure that data is secure. The OMA and Member365 do not store payment information submitted through the OMA member portal, which is stored within an external payment processor. For more information, visit Member365.
OMA memberships are valid for one year from the date of payment. Refunds will not be issued for membership payments.
Partial refunds for OMA event and course registrations, less an administration fee, may be provided if requested in advance of the start date.
By completing purchases with us you agree to have your Credit card and personal information securely stored as part of a payment profile within a 3rd party payment gateway. This securely stored payment profile will allow for easier and faster checkouts.
No credit card information is stored within Member365 or by the OMA and all payment data is accessed by way of a secure API. Under no circumstances do we share credit card or personal details.
Who can access the OMA Membership Portal member portal?
Please note that the OMA Membership Portal member portal is to be used by members of OMA Membership Portal only. Certain workspaces within the member portal will be tailored for and restricted to certain membership types; access to these areas will be determined and approved by OMA Membership Portal staff. The Content that is displayed in your member portal will automatically vary based on your user / membership type.
What can be posted?
To ensure all interactions within the OMA Membership Portal member portal are safe and friendly, OMA Membership Portal staff will oversee the member portal activity and will review, edit, and delete any inappropriate content that has been submitted. This includes abusive or offensive language, spam, malicious files, or other disrespectful contact. To help provide a productive environment, please report any offensive or suspicious activity to OMA Membership Portal staff. Please note that not all user-submitted content is representative of OMA Membership Portal, nor does it necessarily represent the views of OMA Membership Portal, its staff or members.
